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Inside the new Hennessy bottle, you’ll find Lunar New Year is the largest celebration in Asian culture. In 2025, the holiday is celebrated on January 29th. It is traditionally celebrated with large family gatherings, red envelopes filled with money, gifts including food, and money trees. Each year is symbolized by an animal of the Chinese zodiac along with an element. 2025 is the Year of the Snake. Snakes are seen as introspective yet highly perceptive beings who approach life with a combination of sophistication and calculated foresight.

Hennessy unleashes a new collaboration for 2025 Lunar New Year, the Year of the Snake, with a vibrant limited-edition collection by Chinese couture designer, Shuting Qiu.

Hennessy’s signature V.S.O.P cognac, crafted with a blend of over 40 different eaux-de-vie, aged for at least four and a half years in oak barrels. The result is a complex and harmonious cognac with notes of vanilla, candied fruit, and a hint of spice.